Unpacking the Legacy of Champion: Did They Really Invent the Hoodie?

The hoodie, a staple of modern fashion, has been a part of our wardrobes for decades. But who can take credit for its invention? Is it Champion, the sportswear brand that has become synonymous with the garment? Or is there more to the story? In this article, we will delve into the history of the hoodie and explore the debate surrounding Champion’s role in its creation. From its humble beginnings as a utilitarian piece of clothing for laborers, to its transformation into a fashion statement, the hoodie has had a long and fascinating journey. So, let’s unpack the legacy of Champion and uncover the truth behind the invention of the hoodie.

The Origin of the Hoodie: Separating Fact from Fiction

The Early History of the Hoodie

The origins of the hoodie can be traced back to the medieval era, where it was initially used as a garment for religious purposes. The hooded robe, known as a “hooded tunic,” was worn by monks and other religious figures as a symbol of humility and devotion. It was also worn by criminals as a way to conceal their identity and to protect themselves from the elements.

Over time, the hooded tunic evolved into the modern hoodie, which is now a popular piece of clothing worldwide. The early versions of the hoodie were often made of heavy materials, such as wool, and were designed to keep the wearer warm in cold weather. The hood, which is a defining feature of the hoodie, was initially added to protect the wearer’s head and neck from the elements.

In the early 20th century, the hoodie began to be adopted by athletes and sports teams as a way to keep warm during training and competition. The hoodie was also worn by laborers and workers in various industries as a practical and durable garment for their work.

Today, the hoodie is a staple in many people’s wardrobes and is worn for both practical and fashionable purposes. It has become a symbol of both comfort and style, and its popularity continues to grow.

While Champion is often credited with inventing the hoodie, the garment’s origins can be traced back much further than the brand’s founding. The hoodie’s evolution over time is a testament to its versatility and adaptability, and its continued popularity is a testament to its enduring appeal.

The Rise of Champion as a Streetwear Giant

In the world of fashion, Champion has long been regarded as a pioneer in the realm of streetwear. The brand’s iconic hoodie, with its bold “C” logo and comfortable design, has become a staple in wardrobes across the globe. But did Champion really invent the hoodie? To understand the brand’s impact on the fashion industry, it’s important to explore the rise of Champion as a streetwear giant.

The origins of Champion can be traced back to 1919, when the brand was founded by the Fournier brothers in Rochester, New York. Initially, Champion was known for producing high-quality sportswear, including sweatshirts and sweatpants. However, it wasn’t until the 1970s that the brand gained widespread recognition as a streetwear label.

During this time, hip-hop culture was beginning to take shape, and the hoodie became a symbol of the movement. The oversized, comfortable design of the hoodie made it the perfect garment for breakdancing and other street performances. As a result, the hoodie quickly became a staple in the wardrobes of rappers and hip-hop enthusiasts alike.

Champion was quick to capitalize on the popularity of the hoodie, and the brand’s iconic design became synonymous with the streetwear aesthetic. The brand’s focus on quality and comfort, combined with its association with hip-hop culture, helped to establish Champion as a leader in the streetwear industry.

In the decades since, Champion has continued to evolve and innovate, collaborating with artists and designers to create unique and limited-edition hoodies. The brand’s influence on the fashion industry cannot be overstated, and its hoodie design remains a staple in wardrobes around the world.

However, the question remains: did Champion really invent the hoodie? While the brand’s design may have been influential in popularizing the garment, the origins of the hoodie can be traced back to medieval Europe, where it was worn as a religious garment. As such, the hoodie’s legacy is complex and multifaceted, and its evolution over the centuries has been shaped by a variety of cultural and historical factors.

The Invention of the Hoodie: The Role of Champion

The Debate Over Champion’s Involvement in the Hoodie’s Creation

Theories on the Origin of the Hoodie

There are several theories on the origin of the hoodie, and the role of Champion in its creation is a matter of debate. Some believe that the hoodie was first worn by monks in the Middle Ages, while others claim that it was originally a piece of clothing worn by laborers and farmers in the 19th century. However, the most widely accepted theory is that the hoodie was invented by Champion in the 1930s.

The Influence of the Pullover Hood

The pullover hood, which is a key feature of the hoodie, was first patented by Champion in 1935. The pullover hood was designed to be a practical addition to the sweatshirt, allowing the wearer to pull it over their head for extra warmth. This feature has since become a defining characteristic of the hoodie, and has helped to make it a popular choice for both casual and athletic wear.

The Contribution of Champion’s Marketing Efforts

Champion’s marketing efforts have also played a significant role in the popularization of the hoodie. The company began producing hoodies in the 1970s, and their promotional campaigns helped to popularize the garment among athletes and fashion-conscious individuals. Champion’s association with sports teams and celebrities has further boosted the hoodie’s popularity, cementing its status as a fashion staple.

The Evidence for Champion’s Involvement in the Hoodie’s Creation

While there is evidence to suggest that Champion played a role in the creation of the hoodie, the exact extent of their involvement is still a matter of debate. Some argue that Champion simply copied the design of the hoodie from existing garments, while others believe that they were responsible for its invention. Regardless of the truth, it is clear that Champion has played a significant role in the popularization of the hoodie, and has helped to make it a beloved and enduring piece of clothing.

Uncovering the Truth Behind Champion’s Invention Claims

Despite Champion’s claim that they invented the hoodie, there is evidence to suggest that this claim may not be entirely accurate. The hoodie, as we know it today, has a rich history that spans across different cultures and time periods. In this section, we will delve deeper into the origins of the hoodie and examine the role that Champion played in its development.

The Ancient Origins of the Hoodie

The hoodie as we know it today has its roots in ancient cultures, where the hooded garment was worn for practical purposes such as protection from the elements. The hooded cloak, for example, was a common sight in ancient Rome and Greece, where it was worn by both men and women as a symbol of status and wealth. Similarly, in medieval Europe, the hooded cloak was a popular garment among the clergy and nobility, who used it to keep warm in cold castles and cathedrals.

The Emergence of the Modern Hoodie

The modern hoodie, as we know it today, began to emerge in the late 19th and early 20th centuries, when it was popularized by various subcultures, including athletes, laborers, and gangs. The hooded sweatshirt, in particular, became a staple of American sportswear in the 1930s, when it was adopted by college athletic teams as a casual alternative to the traditional letterman jacket.

The Role of Champion in the Development of the Hoodie

While Champion has been credited with popularizing the hoodie in the 1930s, it is important to note that the company did not invent the garment. In fact, Champion’s early hoodies were modeled after existing designs, which had been developed by other companies and organizations. Nevertheless, Champion’s marketing efforts in the 1970s and 1980s helped to cement the hoodie’s status as a fashion icon, and the company remains closely associated with the garment today.

The Impact of Champion’s Marketing Efforts

Champion’s marketing efforts in the 1970s and 1980s played a significant role in the hoodie’s rise to fashion icon status. The company’s iconic logo, which featured a red and blue “C” interlocking with a white “T,” became synonymous with the hoodie, and the garment became a staple of urban streetwear culture.

Despite Champion’s marketing efforts, however, the hoodie’s origins remain a subject of debate. While some argue that Champion invented the hoodie, others point to the garment’s ancient origins and the contributions of other companies and organizations to its development. Ultimately, the true origins of the hoodie may never be fully known, but its enduring popularity and cultural significance are undeniable.

The Evolution of the Hoodie: Innovations and Designs

The Transformation of the Hoodie Over the Years

The hoodie, a simple yet versatile garment, has undergone significant transformations over the years. From its origins as a utilitarian piece of clothing for laborers and athletes to its current status as a fashion staple, the hoodie has come a long way. In this section, we will explore the evolution of the hoodie, examining the various innovations and designs that have contributed to its transformation.

One of the earliest innovations in hoodie design was the addition of pockets. Initially, hoodies were designed without pockets, making it difficult for wearers to store personal items. However, as the popularity of hoodies grew, so did the demand for practical features. Today, hoodies often come with multiple pockets, including kangaroo pockets, zipper pockets, and even hidden pockets for added security.

Another significant innovation in hoodie design was the incorporation of new materials and technologies. Early hoodies were made from heavy cotton or wool, which made them bulky and uncomfortable to wear. However, advancements in fabric technology have led to the development of lightweight, breathable materials such as fleece and microfiber. These materials not only provide better insulation but also wick moisture away from the body, keeping the wearer dry and comfortable.

In addition to these practical innovations, hoodie design has also evolved to include a wider range of styles and colors. Today, hoodies are available in a variety of cuts and fits, from relaxed and oversized to fitted and form-fitting. They are also offered in a wide range of colors, from classic black and gray to bold and bright hues.

The transformation of the hoodie over the years has also been influenced by popular culture. Musicians, actors, and athletes have all contributed to the hoodie’s rise to fashion stardom. From Run-DMC’s iconic “My Adidas” video to Kanye West’s Yeezy line, the hoodie has become a symbol of streetwear and urban fashion.

In conclusion, the transformation of the hoodie over the years has been driven by a combination of practical innovations, advancements in fabric technology, and cultural influences. Today, the hoodie is a staple in many wardrobes, beloved for its comfort, versatility, and style.

Champion’s Impact on the Evolution of the Hoodie

While the origins of the hoodie can be traced back to the Middle Ages, it was Champion who played a pivotal role in shaping the modern hoodie into the iconic garment it is today. Here are some of the ways in which Champion impacted the evolution of the hoodie:

• Innovative Designs: Champion was known for their innovative designs, which set them apart from other clothing brands. They were among the first to introduce new features to the hoodie, such as the kangaroo pocket, which became a staple of the garment. Champion’s focus on functionality and comfort helped to elevate the hoodie from a simple piece of clothing to a fashion statement.
• High-Quality Materials: Champion was also known for using high-quality materials in their clothing, including cotton and polyester blends. These materials helped to make the hoodie more durable and comfortable, which contributed to its popularity among consumers.
• Branding and Marketing: Champion’s marketing campaigns helped to popularize the hoodie and make it a symbol of urban street culture. They targeted younger audiences and used celebrities and athletes to promote their brand, which helped to create a demand for their clothing.
• Collaborations and Partnerships: Champion has collaborated with numerous brands and designers over the years, which has helped to keep their clothing fresh and relevant. These collaborations have resulted in unique designs and limited-edition collections that have been highly sought after by consumers.

Overall, Champion’s impact on the evolution of the hoodie cannot be overstated. Their innovative designs, high-quality materials, branding and marketing efforts, and collaborations have helped to make the hoodie a staple of modern fashion.

The Hoodie in Pop Culture: Champion’s Influence on Fashion

The Hoodie’s Emergence as a Streetwear Staple

The Roots of the Hoodie’s Popularity

The hoodie’s emergence as a streetwear staple can be traced back to several factors that contributed to its rise in popularity. These include the following:

1. Affordability: Hoodies are often more affordable than other types of clothing, making them accessible to a wider range of consumers. This accessibility has played a significant role in their widespread adoption as a fashion statement.
2. Comfort: Hoodies are comfortable and easy to wear, making them an attractive option for people looking for casual, everyday clothing. The loose fit and thick fabric of hoodies make them ideal for layering and providing warmth in cooler weather.
3. Functionality: The hood is a practical feature that provides coverage for the head and neck, making it useful in various outdoor settings. The hoodie’s versatility and functionality have made it a staple in many people’s wardrobes.

The Hoodie’s Impact on Streetwear Culture

The hoodie’s popularity has had a significant impact on streetwear culture. It has become a symbol of casual, laid-back style and has been embraced by a wide range of individuals and subcultures. The hoodie’s association with streetwear has helped to elevate its status from a simple piece of clothing to a fashion statement that conveys a particular aesthetic.

In addition, the hoodie has become a canvas for self-expression, with people using it as a platform to showcase their personal style and preferences. Customized hoodies, featuring unique designs and logos, have become a popular way for individuals to express their individuality and connect with like-minded communities.

The Hoodie’s Cross-Cultural Appeal

The hoodie’s appeal has transcended borders and has become a global fashion phenomenon. It has been embraced by people from different cultures and backgrounds, reflecting its universal appeal. The hoodie has become a symbol of casual, relaxed style that can be adapted to suit a wide range of contexts and preferences.

Furthermore, the hoodie has played a significant role in bridging the gap between high-end fashion and streetwear. Designers have embraced the hoodie as a canvas for experimentation and innovation, incorporating it into their collections and showcasing its versatility and adaptability.

In conclusion, the hoodie’s emergence as a streetwear staple can be attributed to its affordability, comfort, functionality, and impact on streetwear culture. Its cross-cultural appeal and ability to transcend boundaries have made it a global fashion phenomenon that continues to influence fashion trends and styles.

Champion’s Influence on Celebrities and Influencers

Since its inception, Champion has been a staple in popular culture, with its hoodies becoming a go-to garment for celebrities and influencers alike. From music artists to actors, athletes to fashion bloggers, the Champion hoodie has been a ubiquitous presence in the wardrobes of the famous and the fashionable.

One of the earliest adopters of the Champion hoodie was none other than Run-DMC, the legendary hip-hop group known for their groundbreaking music and bold fashion statements. The group frequently wore Champion hoodies in their music videos and live performances, popularizing the garment among young people and solidifying its place in the world of hip-hop.

In more recent times, the Champion hoodie has become a staple in the wardrobes of celebrities and influencers across various industries. For example, in the world of fashion, the likes of Kendall Jenner, Bella Hadid, and Hailey Bieber have been spotted wearing Champion hoodies on numerous occasions, often pairing them with high-end designer pieces to create a unique and stylish look.

The influence of the Champion hoodie on celebrities and influencers extends beyond the world of fashion, with many prominent figures in entertainment and sports also embracing the garment. NBA superstars like LeBron James and Kevin Durant have been known to wear Champion hoodies both on and off the court, while actors such as Jake Gyllenhaal and Ryan Reynolds have been spotted sporting the iconic garment on red carpets and in public appearances.

It’s not just the rich and famous who have embraced the Champion hoodie, however. Thanks to social media, the garment has become a staple in the wardrobes of countless influencers and fashion bloggers, who have helped to popularize the hoodie among their followers and fans. From Instagram to TikTok, the Champion hoodie can be seen in countless posts and videos, with many individuals using the garment to express their personal style and create unique, eye-catching looks.

In conclusion, the influence of the Champion hoodie on celebrities and influencers cannot be overstated. From music artists to actors, athletes to fashion bloggers, the garment has become a ubiquitous presence in the wardrobes of the famous and the fashionable, helping to cement its place as a timeless and iconic piece of clothing.

The Competition: Other Brands and Their Hoodie Offerings

Comparing Champion’s Hoodies to Those of Other Brands

When it comes to hoodies, Champion is not the only game in town. There are many other brands that offer hoodies, each with their own unique style and features. In this section, we will compare Champion’s hoodies to those of other brands to see how they stack up.

One of the key differences between Champion’s hoodies and those of other brands is the fabric used. Champion is known for using high-quality, durable materials that can withstand regular wear and tear. Other brands, on the other hand, may use cheaper materials that wear out more quickly.

Another difference is the design of the hoodie. Champion’s hoodies typically have a classic, simple design that is easy to wear and can be dressed up or down. Other brands may offer more unique designs, such as bold colors or graphic prints, that may not be as versatile.

Additionally, Champion’s hoodies are often more affordable than those of other brands. While some other brands may offer high-end, luxury hoodies, Champion’s hoodies are more accessible to the average consumer.

However, there are some brands that offer similar quality and style to Champion’s hoodies. Brands like Nike and Adidas offer high-quality, durable hoodies that are similar in style to Champion’s.

Overall, while there are many other brands that offer hoodies, Champion’s hoodies stand out for their high-quality materials, classic design, and affordability. Whether you are looking for a casual, everyday hoodie or a more formal option, Champion’s hoodies are definitely worth considering.

The Importance of Brand Differentiation in the Hoodie Market

When it comes to the hoodie market, differentiation is key. In today’s fast-paced and competitive environment, it’s crucial for brands to establish their unique identity and offer something that sets them apart from the rest. Here are some of the reasons why brand differentiation is essential in the hoodie market:

• Establishing brand identity: In a sea of brands offering hoodies, it’s essential to establish a unique identity that resonates with consumers. This can be achieved through design elements, brand storytelling, and creating an emotional connection with the target audience.
• Targeting specific consumer segments: By differentiating their brand, companies can target specific consumer segments and create products that cater to their unique needs and preferences. For example, a brand that focuses on sustainability and eco-friendliness may appeal to consumers who are environmentally conscious.
• Standing out in a crowded market: With so many brands offering hoodies, it’s challenging to stand out and make an impact. Differentiation helps brands to create a unique selling proposition and make a lasting impression on consumers.
• Creating customer loyalty: When a brand has a strong identity and offers products that resonate with consumers, it can foster customer loyalty. Customers are more likely to keep coming back and recommending the brand to others if they feel a connection with the brand and its values.

In conclusion, brand differentiation is critical in the hoodie market. It helps brands establish their unique identity, target specific consumer segments, stand out in a crowded market, and create customer loyalty. Brands that succeed in differentiating themselves are more likely to succeed in the hoodie market and build a loyal customer base.

The Future of the Hoodie: Trends and Predictions

The Continued Popularity of the Hoodie

The hoodie has become a staple in many wardrobes and is widely regarded as a versatile and practical garment. Despite its humble beginnings, the hoodie has transcended its original purpose as a utilitarian piece of clothing and has become a fashion statement. The popularity of the hoodie is not waning and is set to continue well into the future.

One reason for the continued popularity of the hoodie is its versatility. The hoodie can be dressed up or down, making it suitable for a variety of occasions. It can be worn as a casual, everyday garment or dressed up for a night out. The hoodie can also be layered, making it a great choice for changing weather conditions.

Another reason for the enduring popularity of the hoodie is its comfort. The hoodie is made from a comfortable, breathable fabric that keeps the wearer warm without causing discomfort. The hoodie also has a relaxed fit, which makes it a comfortable choice for a variety of body types.

The hoodie has also become a symbol of fashion and style. Many celebrities and influencers have been spotted wearing hoodies, which has helped to make the garment a popular choice among fashion-conscious individuals. The hoodie has also been featured in a number of high-profile fashion campaigns, further cementing its status as a fashion statement.

Furthermore, the hoodie has become a cultural icon and is often associated with specific subcultures, such as skateboarding and hip-hop. The hoodie has been adopted by these subcultures as a symbol of rebellion and nonconformity, and has become a symbol of resistance against mainstream culture.

In conclusion, the continued popularity of the hoodie can be attributed to its versatility, comfort, and cultural significance. The hoodie is a garment that has transcended its original purpose and has become a fashion statement and cultural icon. It is likely that the hoodie will continue to be a popular choice among individuals for many years to come.

The Role of Sustainability and Ethical Production in the Future of the Hoodie

• Sustainability and the Hoodie: The hoodie, once seen as a simple and practical garment, is now under scrutiny for its environmental impact. With concerns about climate change and the negative impact of fast fashion on the environment, sustainability has become a key consideration for consumers when purchasing clothing. This has led to a shift towards more sustainable materials and production methods in the fashion industry, including the hoodie.
• Organic Cotton and Recycled Materials: In the future, we can expect to see more hoodies made from organic cotton and recycled materials. Organic cotton is grown without the use of harmful pesticides and chemicals, reducing the environmental impact of cotton farming. Recycled materials, on the other hand, reduce waste and conserve resources by using already existing materials to create new garments.
• Fair Labor Practices: The production of hoodies has also come under scrutiny for its impact on workers and labor practices. In the future, we can expect to see more hoodies produced under fair labor practices, including ethical wages and safe working conditions. This will help to ensure that the people who make our clothing are treated fairly and with respect.
• Transparency in Supply Chains: In addition to fair labor practices, transparency in supply chains is becoming increasingly important in the fashion industry. Consumers are demanding to know where their clothing comes from and how it was made. In the future, we can expect to see more hoodie brands providing detailed information about their supply chains, including the sources of their materials and the conditions under which their products were made.
• Circular Economy: Another trend that is likely to shape the future of the hoodie is the circular economy. This involves creating a closed-loop system in which materials are reused and recycled, reducing waste and conserving resources. In the future, we can expect to see more hoodies made using this approach, with materials being sourced and produced in a way that minimizes waste and maximizes sustainability.
• Ethical Certifications: As sustainability becomes a more important consideration for consumers, we can expect to see more hoodie brands obtaining ethical certifications. These certifications provide assurance that the garment was produced under fair labor practices and using sustainable materials. Look for certifications such as Fair Trade, GOTS (Global Organic Textile Standard), and OEKO-TEX in the future.

By incorporating these trends and predictions into their production processes, hoodie brands can help to ensure a more sustainable and ethical future for the garment. As consumers become more conscious of the impact of their purchases on the environment and on workers, sustainability and ethical production will continue to play an increasingly important role in the future of the hoodie.

The Enduring Legacy of Champion’s Hoodies

Champion’s hoodies have had a lasting impact on the fashion industry, transcending their original purpose as a functional athletic garment. Despite the emergence of numerous competitors and imitators, Champion’s hoodies continue to be highly sought after by consumers for their quality, style, and iconic status.

One reason for the enduring legacy of Champion’s hoodies is their timeless design. The simple yet effective design of the hoodie has allowed it to remain relevant and fashionable for decades, making it a staple in many wardrobes. The classic kangaroo pocket, adjustable drawstring, and comfortable fit have all contributed to the hoodie’s iconic status, making it a versatile piece that can be dressed up or down for any occasion.

Another factor contributing to the enduring legacy of Champion’s hoodies is their association with popular culture. The hoodie has been featured in countless films, TV shows, and music videos, solidifying its status as a symbol of coolness and rebellion. Celebrities and influencers have also helped to popularize the hoodie, making it a must-have item for anyone looking to stay on trend.

Additionally, Champion’s commitment to quality and durability has helped to establish the brand as a leader in the athletic wear industry. The use of high-quality materials and construction techniques has ensured that Champion’s hoodies can withstand the test of time, making them a wise investment for consumers who value quality over quantity.

Despite the rise of fast fashion and the proliferation of cheap imitations, Champion’s hoodies remain a sought-after item for those who appreciate the craftsmanship and heritage behind the brand. The legacy of Champion’s hoodies is a testament to the power of timeless design, cultural significance, and commitment to quality, and it is likely to endure for many years to come.

The Implications for the Future of Streetwear and Fashion

• The continued evolution of the hoodie as a staple in streetwear and fashion
  • The potential for new designs and styles
  • The role of technology in the design and production of hoodies
  • The influence of cultural and societal trends on the popularity of hoodies
• The impact of the hoodie on the broader fashion industry
  • The emergence of hoodies as a high-end fashion item
  • The role of collaborations and partnerships in shaping the future of the hoodie
  • The potential for the hoodie to transcend its origins as a sportswear garment and become a versatile wardrobe staple
• The role of sustainability in the future of the hoodie
  • The growing importance of sustainable and ethical production practices in the fashion industry
  • The potential for innovative materials and production techniques to transform the hoodie into a more sustainable garment
  • The role of consumer demand and awareness in shaping the future of sustainable fashion and the hoodie

FAQs

1. Q: What is a hoodie?

A hoodie is a type of sweatshirt that has a hood attached to the back of the neckline. The hood is often made of the same material as the sweatshirt and can be pulled over the head for added warmth.

2. Q: Who invented the hoodie?

The origin of the hoodie is unclear, but it is believed to have been around since the 1930s. The first hoodies were designed as utilitarian garments for workers, such as farm laborers and athletes, who needed a practical and comfortable layer to wear during outdoor activities.

3. Q: Who is Champion?

Champion is a brand that specializes in sportswear and athletic apparel. The company was founded in the United States in 1919 and has been producing high-quality activewear for over a century.

4. Q: Did Champion invent the hoodie?

While Champion is a well-known brand that produces hoodies, there is no evidence to suggest that they invented the garment. As mentioned earlier, the hoodie’s origins can be traced back to the 1930s, and it is likely that it was developed by various companies and individuals over the years.

5. Q: What makes Champion hoodies unique?

Champion is known for producing high-quality hoodies that are both comfortable and durable. Their hoodies often feature bold graphics and designs that reflect the brand’s sporty aesthetic. Additionally, Champion hoodies are made with moisture-wicking fabric that helps keep the wearer dry and comfortable during intense physical activity.

6. Q: How has the hoodie evolved over time?

Over the years, the hoodie has become a popular fashion statement, with many different styles and designs available. Today’s hoodies are often made with a variety of materials, including cotton, polyester, and fleece, and come in a range of colors and patterns. Some hoodies even feature elaborate designs, such as graphic prints or embroidery.

7. Q: What is the legacy of Champion’s hoodies?

Champion’s hoodies have become iconic in the world of sportswear and athletic apparel. The brand’s commitment to quality and innovation has made their hoodies a favorite among athletes and fashion enthusiasts alike. Even today, Champion hoodies remain a popular choice for those looking for a comfortable and stylish layer to wear during exercise or everyday wear.

Champion Invented the Hoodie©