The Origin of the Hoodie: A Journey to Discover the First Brand to Create this Iconic Garment

The hoodie, a garment that has become a staple in modern fashion, has a rich history that dates back to the late 19th century. But, have you ever wondered who was the first brand to create this iconic piece of clothing? Join us on a journey to uncover the origin of the hoodie and discover the brand that started it all. From its humble beginnings as a utilitarian piece of clothing for laborers, to its evolution into a fashion statement for streetwear enthusiasts, the hoodie has come a long way. In this article, we will delve into the history of the hoodie and uncover the brand that made it a wardrobe staple.

The Invention of the Hoodie: A Brief History

The Early Years: Hooded Sweatshirts and Sweatpants

The origin of the hoodie can be traced back to the early 20th century when the concept of hooded sweatshirts and sweatpants was first introduced. These garments were initially designed for athletes and laborers who required clothing that was both comfortable and functional.

The hooded sweatshirt, in particular, was first introduced by the US-based company, Champion, in the 1930s. The company was founded in 1919 and specialized in producing athletic wear. The hooded sweatshirt was designed to keep athletes warm during cold weather and was made from a thick, warm fabric that was perfect for the job.

The hooded sweatpant, on the other hand, was first introduced by another US-based company, Adidas, in the 1970s. The company was founded in 1949 and was initially known for its athletic footwear. The hooded sweatpant was designed to provide a comfortable and functional garment for athletes to wear during training sessions.

These early hooded sweatshirts and sweatpants were primarily designed for practical purposes and were not considered fashionable at the time. However, they quickly gained popularity among athletes and laborers who appreciated their comfort and functionality.

As time went on, the popularity of hooded sweatshirts and sweatpants grew, and they became a staple of athletic wear. Many other companies began producing their own versions of these garments, and they became more widely available to the general public.

Today, hooded sweatshirts and sweatpants are considered a fashion essential and are worn by people of all ages and backgrounds. They remain a popular choice for athletes and laborers, but they are also widely worn as a casual, everyday garment.

The Evolution of the Hoodie: From Utility to Fashion Statement

The hoodie has come a long way since its inception as a simple, utilitarian garment. Over the years, it has evolved into a fashion statement that is beloved by many. Let’s take a closer look at the evolution of the hoodie and how it became the iconic piece of clothing that it is today.

The Early Years: Function Over Style

The first hoodies were created in the 1930s as a practical garment for workers who needed something warm and comfortable to wear on the job. These early hoodies were often made of heavy cotton or wool and featured a hood to protect the wearer’s head and neck from the elements. They were functional, but not particularly stylish.

The 1970s: The Hoodie Goes Mainstream

In the 1970s, the hoodie began to gain popularity as a fashion statement. Brands like Champion and Levi’s started producing hoodies with more modern designs, featuring graphics and logos that appealed to a wider audience. This was also the decade when hip-hop culture emerged, and the hoodie became a staple of the style.

The 1990s: The Hoodie Goes High Fashion

In the 1990s, the hoodie entered the world of high fashion. Designers like Helmut Lang and Rick Owens began incorporating hoodies into their collections, and the garment was suddenly seen as a chic and edgy piece of clothing. This was also the decade when streetwear emerged as a fashion trend, and the hoodie became a key piece of the style.

The 2000s and Beyond: The Hoodie as a Cultural Icon

In the 2000s, the hoodie became a cultural icon. It was worn by everyone from athletes to celebrities to politicians, and it became a symbol of youth culture and rebellion. The hoodie was also associated with a number of controversies, including the shooting of Trayvon Martin in Florida in 2012, which sparked a national debate about racial profiling and gun control.

Today, the hoodie remains a popular and enduring piece of clothing. It is worn by people of all ages and backgrounds, and it continues to be a symbol of both style and rebellion. Whether you’re wearing it to stay warm on a cold day or to make a fashion statement, the hoodie is a garment that is sure to endure for many years to come.

The First Hoodie Brands: A Look Back in Time

Key takeaway: The hoodie has evolved from a utilitarian garment for athletes and laborers to a fashion statement that is embraced by people of all ages and backgrounds. Its association with rebellion and individuality has made it a popular choice for those looking to express their personal style and push back against mainstream fashion norms. Today, the hoodie remains an enduring icon of modern fashion, with its versatility, comfort, and functionality making it a staple in many wardrobes.

The American Heritage: Champion and Nike

When it comes to the history of the hoodie, two American brands stand out as early pioneers: Champion and Nike. Both of these brands have been instrumental in shaping the hoodie’s image and popularity in the United States and beyond.

Champion

Champion, founded in 1919, has a long history of producing high-quality athletic wear. The brand was one of the first to recognize the potential of the hoodie as a practical and stylish garment. In the 1930s, Champion introduced its iconic Reverse Weave sweatshirt, which quickly became a popular choice among college athletes and everyday wearers alike.

The Reverse Weave design featured a thicker, ribbed fabric on the inside of the sweatshirt, which provided extra warmth and insulation. This innovative design was a significant departure from traditional sweatshirts, which were typically made from a single layer of fabric. The Reverse Weave sweatshirt’s unique appearance and superior performance helped establish Champion as a leader in the world of athletic wear.

Nike

Nike, founded in 1964, is another American brand that has played a crucial role in the evolution of the hoodie. In the 1970s, Nike began producing its iconic “Nike Swoosh” logo sweatshirts, which quickly became a staple of urban fashion. These sweatshirts were often worn by athletes and celebrities, further cementing their status as a must-have garment.

One of Nike’s most famous hoodie designs is the “Air Max 90” sweatshirt, which was first released in 1991. This hoodie featured a large, bold “Air Max” logo on the chest, as well as a distinctive air pump print on the sleeves. The Air Max 90 hoodie became an instant classic, and its unique design has been copied by numerous other brands in the years since.

Together, Champion and Nike have helped to shape the image of the hoodie as a fashionable and functional garment. Their innovative designs and commitment to quality have made them two of the most respected names in the world of athletic wear, and their influence can still be seen in the hoodies produced by brands today.

The British Invasion: Fred Perry and Adidas

When it comes to the history of the hoodie, two British brands played a significant role in its early development: Fred Perry and Adidas. These brands were instrumental in popularizing the hoodie as a fashion statement, particularly in the UK and Europe.

Fred Perry

Fred Perry was founded in 1952 by three-time Wimbledon champion Fred Perry, along with his business partner, Tony Godfrey. The brand quickly gained popularity among young people in the UK, who appreciated its stylish yet practical designs. One of the brand’s most iconic pieces was the “Fred Perry Twill,” a hooded cotton sweatshirt that became a staple of British youth culture.

The Fred Perry hoodie was a symbol of rebellion and youthful energy, embraced by a generation of young people who rejected the traditional fashion of their elders. The hoodie’s versatility and comfort made it an ideal garment for a range of activities, from sports to socializing.

Adidas

Adidas, another British brand with a long history of innovation in sportswear, also played a key role in the rise of the hoodie. In the 1970s, Adidas introduced its own line of hooded sweatshirts, which quickly became popular among athletes and fashion-conscious young people.

The Adidas hoodie was known for its high-quality materials and bold design, featuring the brand’s iconic three-stripe logo prominently displayed on the chest. Like the Fred Perry hoodie, the Adidas version became a symbol of youth culture and rebellion, worn by a generation of young people who wanted to express their individuality and style.

Together, Fred Perry and Adidas helped to establish the hoodie as a staple of modern fashion, a garment that could be worn casually or as part of a more formal outfit. Today, the hoodie remains a popular choice for people of all ages and backgrounds, a testament to the enduring appeal of this iconic piece of clothing.

The Birth of the Colorful Hoodie: A Fashion Statement

The 1980s: The Era of Neon and Bright Colors

The 1980s were a time of vibrant fashion and bold style statements. This era was characterized by a fascination with bright colors, neon hues, and an overall desire to stand out from the crowd. This trend was reflected in many aspects of fashion, including the humble hoodie.

The 1980s saw the emergence of colorful hoodies that were designed to make a statement. These hoodies were often brightly colored and featured bold designs, reflecting the overall trend towards more expressive fashion. The use of neon colors, in particular, became popular during this time, with many brands experimenting with these eye-catching shades.

The popularity of colorful hoodies in the 1980s can be attributed to a number of factors. For one, the 1980s were a time of increased experimentation with fashion, as people sought to express their individuality and stand out from the crowd. The bright colors and bold designs of colorful hoodies were a perfect reflection of this trend.

In addition, the 1980s saw a shift towards more casual, comfortable clothing. The hoodie, with its cozy fabric and comfortable fit, was well-suited to this trend towards more relaxed dress. The addition of bold colors and designs only served to make the hoodie more appealing as a fashion statement.

Overall, the 1980s were a pivotal time in the history of the hoodie, as brands began to experiment with bold colors and designs. This era set the stage for the hoodie’s continued evolution as a fashion statement, and paved the way for its eventual rise to iconic status.

The 1990s: Grunge and Streetwear

The 1990s were a time of cultural shifts in fashion, music, and lifestyle. This decade witnessed the rise of grunge and streetwear, two styles that significantly influenced the way people dressed and the fashion industry as a whole.

Grunge

Grunge, originating from the Pacific Northwest in the United States, was a blend of punk rock and heavy metal, with a focus on raw and unpolished sounds. The fashion style associated with grunge was equally raw and unpolished, reflecting the DIY ethos of the scene. Key elements of grunge fashion included oversized, faded denim or flannel shirts, torn jeans, and combat boots.

Streetwear

Streetwear, which emerged in the late 1980s and gained prominence in the 1990s, was heavily influenced by hip-hop culture and the skateboarding scene. It was characterized by a mix of urban, athletic, and fashionable clothing, often featuring bold graphics, slogans, and brand logos. Streetwear brands such as Stussy, Nike, and Tommy Hilfiger became popular among young people, particularly those interested in skateboarding, basketball, and rap music.

The Intersection of Grunge and Streetwear

The fusion of grunge and streetwear in the 1990s played a significant role in the popularization of the colorful hoodie. Grunge’s DIY ethos and penchant for oversized clothing provided the foundation for the colorful hoodie’s bold and casual aesthetic. Meanwhile, streetwear’s focus on urban fashion and branding helped establish the hoodie as a statement piece that could be worn by individuals across different subcultures.

Brands at the Forefront

During this time, several brands emerged that would become synonymous with the colorful hoodie trend. These included:

  1. Nirvana’s “Nirvana” merch: The iconic band’s merchandise, featuring the colorful “Nirvana” logo, was a popular choice for fans and helped establish the colorful hoodie as a fashion statement.
  2. Bathing Ape (BAPE): Japanese streetwear brand BAPE gained popularity in the 1990s for its colorful, playful designs and collaborations with other brands and artists.
  3. Tommy Hilfiger: Tommy Hilfiger’s “Classic” line, introduced in 1992, featured preppy, all-American designs that were popular among both grunge and streetwear enthusiasts.

The Influence of the 1990s

The 1990s were a pivotal period in the evolution of the hoodie as a fashion item. The convergence of grunge and streetwear styles created a unique atmosphere that allowed the colorful hoodie to flourish. The fashion industry would continue to build on this foundation, and the hoodie would eventually become a staple in wardrobes around the world.

The Hoodie in Popular Culture: A Symbol of Rebellion and Expression

The Hip-Hop Movement: The Hoodie as a Fashion Statement

The hip-hop movement of the 1970s and 1980s played a significant role in the rise of the hoodie as a fashion statement. The hoodie became a symbol of rebellion and individuality, reflecting the DIY ethos of the hip-hop movement.

  • Rap Music and Street Fashion: Rap music, which emerged from the streets of New York City, played a key role in popularizing the hoodie. Rappers like Run-DMC and LL Cool J were often seen wearing hoodies in their music videos and on stage, showcasing the garment’s potential as a fashion statement.
  • Graffiti Art and Streetwear: The graffiti art scene, which was closely tied to the hip-hop movement, also helped to popularize the hoodie. Graffiti artists, who often wore hoodies as part of their uniform, helped to elevate the garment from its utilitarian origins to a fashion statement.
  • The Anti-Establishment Ethos: The hoodie’s association with rebellion and resistance also made it a popular choice among hip-hop artists and fans. The hoodie’s ability to be worn up or down, as well as its ability to be worn over other clothing, made it a versatile and practical choice for those looking to express their individuality and push back against mainstream fashion norms.
  • The Influence of Streetwear Brands: The rise of streetwear brands like Nike, Adidas, and Champion in the 1980s and 1990s further solidified the hoodie’s status as a fashion statement. These brands began to incorporate the hoodie into their lines, creating a demand for the garment that has persisted to this day.

The hoodie’s association with the hip-hop movement has helped to make it one of the most recognizable and beloved garments in contemporary fashion. Whether worn as a statement of rebellion or as a symbol of personal style, the hoodie remains an enduring icon of modern fashion.

The Protest Movement: The Hoodie as a Symbol of Social Justice

The hoodie has become a symbol of social justice in various protest movements. The garment’s association with rebelliousness and the ability to hide one’s identity has made it a popular choice for activists and protesters.

One of the earliest instances of the hoodie being used as a symbol of social justice was during the Civil Rights Movement in the 1960s. African American protesters donned hoodies as a way to assert their identity and defy segregationist laws. The hoodie became a symbol of resistance against racial discrimination and police brutality.

In recent years, the hoodie has been used as a symbol of protest in various movements, including the Black Lives Matter movement. The garment has been worn by activists demanding justice for victims of police violence and racial inequality. The hoodie has become a powerful visual representation of the struggle for social justice and the need for change.

The use of the hoodie as a symbol of social justice has also been seen in other parts of the world. In Hong Kong, for example, protesters have worn hoodies as a way to express their dissatisfaction with the government and demand greater political freedoms. The hoodie has become a symbol of resistance and solidarity in the face of oppression.

The hoodie’s association with rebellion and anonymity has made it a popular choice for protesters. The garment allows individuals to express their views without revealing their identity, which can be particularly important in situations where there is a risk of retaliation or violence. The hoodie has become a symbol of the power of collective action and the importance of standing up for one’s beliefs.

Overall, the hoodie has become a powerful symbol of social justice in various protest movements. The garment’s association with rebellion and the ability to hide one’s identity has made it a popular choice for activists and protesters. The hoodie has become a visual representation of the struggle for social justice and the need for change, inspiring individuals to stand up for their beliefs and fight for a better future.

The Future of the Hoodie: Trends and Innovations

Sustainable and Eco-Friendly Hoodies

The hoodie has come a long way since its inception, and the future of this iconic garment is brighter than ever. With sustainability and eco-friendliness becoming a growing concern for consumers, the fashion industry has responded by creating sustainable and eco-friendly hoodies.

  • Organic Cotton: One of the most popular materials used in sustainable hoodies is organic cotton. Organic cotton is grown without the use of harmful pesticides and synthetic fertilizers, making it a more environmentally friendly option. Many brands are now using organic cotton to create their hoodies, providing consumers with a more sustainable choice.
  • Recycled Materials: Another trend in sustainable hoodies is the use of recycled materials. Brands are now using recycled polyester and other recycled materials to create their hoodies, reducing the need for new resources and lowering the environmental impact of the garment.
  • Vegan Hoodies: Veganism is a growing movement, and many brands are now creating hoodies made from vegan materials. These materials are often synthetic, but they are not derived from animals, making them a more ethical and sustainable choice.
  • Fair Trade: Fair trade is another important aspect of sustainable fashion, and many brands are now using fair trade practices to ensure that workers are paid a fair wage for their labor. This helps to support communities and promote social justice, making fair trade hoodies a more ethical choice.

Overall, sustainable and eco-friendly hoodies are becoming increasingly popular, as consumers become more aware of the environmental impact of their clothing choices. By choosing sustainable hoodies, consumers can make a positive impact on the environment and support ethical and sustainable fashion practices.

Smart and High-Tech Hoodies

As technology continues to advance, it has also found its way into the world of fashion. Today, smart and high-tech hoodies are becoming increasingly popular, offering more than just a stylish look. These hoodies are designed with advanced features that make them more functional and practical.

Temperature Regulation

One of the most significant benefits of smart hoodies is their ability to regulate temperature. These hoodies are designed with sensors that monitor the wearer’s body temperature and adjust the hoodie’s insulation accordingly. This feature is particularly useful for athletes and people who work outdoors, as it helps to keep them warm or cool as needed.

Built-in Music Players

Another innovative feature of smart hoodies is the built-in music player. Some hoodies now come with small speakers sewn into the fabric, allowing the wearer to listen to music or take calls without having to carry a separate device. This feature is particularly useful for runners or people who enjoy listening to music while they work out.

LED Lighting

Some high-tech hoodies also come with LED lighting built into the fabric. This feature is particularly useful for people who enjoy running or walking at night, as it helps to increase visibility and safety. The LED lights can be programmed to display different colors or patterns, adding a unique touch to the hoodie’s design.

Waterproofing

Finally, some smart hoodies are designed with waterproofing in mind. These hoodies are made from materials that are resistant to water, making them ideal for people who enjoy outdoor activities such as hiking or skiing. This feature helps to keep the wearer dry and comfortable, even in wet conditions.

Overall, smart and high-tech hoodies are an exciting development in the world of fashion. With their advanced features and practical benefits, they offer a new level of functionality and convenience for people who enjoy spending time outdoors. As technology continues to evolve, it will be interesting to see what new innovations the future holds for this iconic garment.

The Hoodie as a Symbol of Comfort and Functionality

The hoodie has become a symbol of comfort and functionality, with its popularity increasing in recent years. The versatility of the garment has made it a staple in many wardrobes, with people wearing it for both casual and formal occasions.

One of the reasons for the hoodie’s popularity is its ability to provide warmth and comfort. The hoodie’s design allows it to be worn in a variety of weather conditions, making it a practical choice for people who want to stay warm without having to wear a bulky coat.

In addition to its practicality, the hoodie has also become a symbol of fashion. Many fashion designers have incorporated the hoodie into their collections, and it has become a popular choice for streetwear and sportswear.

The hoodie’s versatility has also made it a popular choice for workout clothes. The hoodie’s design allows it to be worn during exercise, providing a comfortable and functional choice for people who want to stay warm and dry during their workout.

The hoodie has also become a popular choice for people who want to make a statement. Many people wear hoodies with political or social messages printed on them, using the garment as a way to express their beliefs and opinions.

Overall, the hoodie has become a symbol of comfort and functionality, with its popularity increasing in recent years. Whether worn for practicality or fashion, the hoodie has become a staple in many wardrobes and is here to stay.

The Hoodie as a Reflection of Identity and Belonging

  • The hoodie has become a symbol of identity and belonging for individuals and groups across various cultures and subcultures.
  • This garment has been adopted by various subcultures, including skateboarders, punk rockers, and hip-hop artists, and has become a representation of their shared values and beliefs.
  • The hoodie has also been used as a form of protest, with activists and social justice movements using it as a symbol of resistance and solidarity.
  • The rise of streetwear and athleisure has further popularized the hoodie, with brands like Nike, Adidas, and Supreme creating their own versions of the garment.
  • As the hoodie continues to evolve, it remains a powerful tool for self-expression and a reflection of one’s identity and values.

FAQs

1. Who invented the hoodie?

The origin of the hoodie is often attributed to the sweatshirts produced by the Champion brand in the early 20th century. However, it is important to note that the concept of a garment with a hood was not new at the time, and similar designs can be traced back to medieval Europe. The modern hoodie, as we know it today, evolved from the sweatshirt and gained popularity in the 1970s and 1980s.

2. When was the first hoodie created?

The exact date of the creation of the first hoodie is difficult to pinpoint, as the concept has evolved over time. However, Champion’s sweatshirts from the early 20th century are considered to be among the earliest examples of modern hoodies. The design quickly gained popularity and became a staple of American fashion.

3. What makes a garment a hoodie?

A hoodie is a type of sweatshirt that has a hood in the back, which can be pulled over the head to provide extra warmth and protection from the elements. The hood is often secured with a drawstring, and the garment typically has a front pocket or two. Hoodies are typically made of a heavy, breathable fabric such as cotton or fleece, and are often worn as a casual, everyday garment.

4. Why did the hoodie become popular?

The hoodie became popular in the 1970s and 1980s as a casual, everyday garment that could be worn for a variety of occasions. The hood provided an extra layer of warmth and protection from the elements, making it a practical choice for outdoor activities. The hoodie also became associated with a number of subcultures, including skateboarders and punk rockers, further boosting its popularity.

5. Is there a difference between a hoodie and a sweatshirt?

While the terms “hoodie” and “sweatshirt” are often used interchangeably, there is a difference between the two. A sweatshirt is a type of garment that is typically made of a lightweight, breathable fabric and has a round neckline and no hood. A hoodie, on the other hand, is a type of sweatshirt that has a hood in the back, which can be pulled over the head to provide extra warmth and protection from the elements.

6. Who was the first brand to create a hoodie?

The origin of the hoodie is often attributed to the sweatshirts produced by the Champion brand in the early 20th century. Champion’s sweatshirts were among the earliest examples of modern hoodies, and the design quickly gained popularity and became a staple of American fashion. However, it is important to note that similar designs can be traced back to medieval Europe, and the concept of a garment with a hood has evolved over time.

The 3,000-year history of the hoodie | Small Thing Big Idea, a TED series

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